2025, Vol. 7, Issue 2, Part A

author(s)
Jesvin George and Dr. Nelson Jewas

abstract
Employee satisfaction is a crucial determinant of performance, productivity, and retention, particularly in labor-intensive settings like warehouses. The present quasi-experimental study aimed to evaluate the effectiveness of a one-week structured program combining Positive Reinforcement and Goal Setting Therapy on enhancing job satisfaction among warehouse staff in Bangalore. Two hundred warehouse employees from five major logistics centers were selected using purposive sampling. Data were collected using a standardized Job Satisfaction Scale before and after the intervention. The combined therapy program was designed to promote intrinsic motivation, achievement orientation, and reinforcement of desirable work behaviors through guided feedback, recognition, and personal goal-setting activities. The pre-test mean job satisfaction score was 68.42 (SD = 8.11), which improved significantly to 85.96 (SD = 7.20) post-intervention (t(199) = 28.56, p<0.001). Domain-wise analysis revealed significant improvements in work motivation, peer relationship, and professional commitment. The findings demonstrated that integrating behavioral reinforcement with cognitive goal-setting principles effectively enhances employees’ emotional well-being and job satisfaction. The study recommends institutionalizing such programs in warehouse training systems to improve morale, performance, and staff retention.